The Great Newsletter Game

What profitable newsletters have in common: It’s not a fancy website, a big audience, or even good writing. They understand the newsletter business model while newsletters that struggle don’t.

The Problem: 

And many don’t realize it. Their earning is hampered because they don’t know which game they’re really playing, or how the pieces fit together. 

The Solution:

That’s why I created Banana Stand, a newsletter growth project, to help creators stop guessing and instead build a media company on their terms.

Basically, the model allows you to:

• Build a mailing list
• Write delightful newsletters 
• Build three monetization methods to generate more sales

How it works

Content

When Kendall Baker launched his Sports Internet newsletter in 2017 - which was acquired and rebranded as Axios Sports in 2019 - there were thousands of websites and newsletters covering sports. 

But the unique voice he brought to his newsletter has made it an essential read for hundreds of thousands of sports fans. 

I’ll define your voice and create a unique personal brand for your newsletter. 

• We’ll work together on a content roadmap answering the questions: 1) what’s missing from the current landscape 2) who must you reach 3) why should they care about what you have to say 
• You’ll get a unique style guide to tell your stories and share your insights. Steph Smith: “when people say they love a newsletter, it’s not because of what they cover, but rather how they cover it.” 
• You’ll get a personal design kit and custom design assets for your newsletter so you stand out visually in people’s inbox 

Growth

I’ll get you your first 1,000 Email subscribers.

• You’ll get a marketing experiment list working backward from our goal of 1,000 email subscribers.
• We’ll use our top two marketing activities from the list for 30 days.
• I’ll put the growth plan into action using all my tools, tricks, and techniques. As we go, we monitor progress, adjust strategies, and optimize our output to ensure we reach our goal.

Monetization

You don’t need a big audience to build a big newsletter business…

Instead, you NEED to know how the business model works and how all the pieces fit together.

I’ll help you build a Newsletter monetization engine. 

• We’ll come up with your most valuable audience for your content 
• Together, we’ll create your first free, front-end, and back-end products to serve that audience 

When we fit all these together, not only do you multiply the earning potential of your business, but you can also increase the lifetime value of each customer while protecting yourself from the market shifts that most media companies worry about.

Ready?

I'm confident these methods will work for you. If you put them into practice and aren't satisfied with your results in the first 60 days, just reply to the download email, and I'll refund your investment, no questions asked.

That's it. Let's get started.